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by Steffen Achenbach : Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?

ISBN : # | Date : 2014-06-06

Description :

PDF-651a0 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, South Bank University London, course: International Business Social & Digital Media Strategy, language: English, abstract: Internet technology has greatly changed in form over the past few years. What was once mainly used as a source of informat… Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?


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by Mikel Harry Ph.D. : Six Sigma: The Breakthrough Management Strategy Revolutionizing the World’s Top Corporations

ISBN : #8129117738 | Date : 2006-03-21

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PDF-a6616 | The extraordinary breakthrough management program–heralded by GE, Motorola, and AlliedSignal–that is sweeping corporate America with its unprecedented ability to achieve superior financial results.Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any … Six Sigma: The Breakthrough Management Strategy Revolutionizing the World’s Top Corporations


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by BusinessNews Publishing : Summary: Direct Public Offerings: Review and Analysis of Field’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-573d4 | The must-read summary of Drew Field’s book: “Direct Public Offerings: The New Method for Taking Your Company Public”.This complete summary of the ideas from Drew Field’s book “Direct Public Offerings” explains how DPOs have now become a viable way for companies to sell stock directly to the public, without the expenses required for traditional IPO processes. In his book, Drew Field shows how Direc… Summary: Direct Public Offerings: Review and Analysis of Field’s Book


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by Wendy Foegen Reed : Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results

ISBN : #0071748555 | Date : 2010-11-10

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PDF-f0644 | CREATE RELATIONSHIPS THAT LEAD TO REPEAT SALES–FOR THE LONG RUN! “Selling for the Long Run stands head and shoulders above the run-of-the-mill sales books. If you’re in the business of selling complex products or solutions, it’s a blueprint for business success. Don’t just read this book–use its principles and strategies every day, and it will fundamentally improve the results you achieve.” — … Selling for the Long Run: Build Lasting Customer Relationships for Breakthrough Results


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by Jay Jubas, Dieter Kiewell Kevin Chan : The Hidden Power of Pricing: How B2B Companies Can Unlock Profit

ISBN : # | Date : 2014-12-10

Description :

PDF-a9fe2 | Pricing has the power to lift or lower margins quickly. And yet for many executives today, pricing remains an enigma. How to be proactive and not reactive?  How to be a price setter, not a price taker?  How to set the right price and actually get it?Complicating executives’ efforts to answer these questions is an abundance of data, a dizzying array of analytics capabilities, and greater pricin… The Hidden Power of Pricing: How B2B Companies Can Unlock Profit


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by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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by Doyle : Marketing Management Strategy

ISBN : #0132622475 | Date : 1998-07-09

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PDF-3b4a6 | … Marketing Management Strategy


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by Irene Buggle : Natural Nutraceutical Patent Strategy Case Studies

ISBN : # | Date : 2011-09-15

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by BPP : Cim Paper 9 – Diploma: Integrated Marketing Communications: Practice and Revision Kit (2000): Exam Dates – 12-00, 06-01

ISBN : #0751749133 | Date : 2000-09-29

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PDF-9fa05 | This practice and revision kit focuses on communications strategy for marketing. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners…. Cim Paper 9 – Diploma: Integrated Marketing Communications: Practice and Revision Kit (2000): Exam Dates – 12-00, 06-01


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by BusinessNews Publishing : Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-559ac | The must-read summary of Andy Sernovitz’s book: “Word of Mouth Marketing: How Smart Companies Get People Talking”.This complete summary of the ideas from Andy Sernovitz’s book “Word of Mouth Marketing” shows how this type of marketing isn’t really about the marketers, or even marketing itself. It’s all about creating happy customers and making them your best advertisers. In his book, the author ex… Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book


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by Kenneth Le Meunier-FitzHugh : Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges

ISBN : #0198706642 | Date : 2016-08-15

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PDF-ad462 | The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations are facing escalating costs and a growth in customer power, which makes it necessary to allocate resou… Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges


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by Eric Sheinkop : Return of the Hustle: The Art of Marketing With Music

ISBN : #1137582006 | Date : 2016-04-05

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PDF-624ac | Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you’re like most consumers, you answered ‘yes’ to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game proba… Return of the Hustle: The Art of Marketing With Music


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: Fair Trade in CSR Strategy of Global Retailers

ISBN : #1349484350 | Date : 2015-02-17

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PDF-4064c | Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large…. Fair Trade in CSR Strategy of Global Retailers


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by Brian Toyne : Global Marketing Management: A Strategic Perspective

ISBN : #0205141374 | Date : 1993-02

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PDF-2db69 | Emphasizes the importance of developing overseas marketing strategies within a global, strategic planning framework. The authors discuss how the domestic and international marketing effort must be responsive to market needs, yet be guided by and support the companies corporate strategies…. Global Marketing Management: A Strategic Perspective


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Market Smarts Strategies Outflank Competition PDF A44cb3273

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Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy) PDF




by Allan J. Magrath : Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)

ISBN : #047161159X | Date : 1988-09-20

Description :

PDF-e86d2 | A practical guide to marketing, with examples from industries in the U.S., Canada, and other countries. Marketing problems call for situationally specific solutions. Yet there are common elements that cut across all industries and markets–key strategies for marketing success that all managers should know. This book is a lively, practical guide to the ten most essential and widely-applicable marke… Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy)


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[Pub.85YJh] Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy) PDF | by Allan J. Magrath


Market Smarts: Proven Strategies to Outfox and Outflank Your Competition (Wiley Series on Business Strategy) by by Allan J. Magrath

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